About Scott Diener

Life as a road warrior in the corporate world gave me valuable experience but I always wondered what life would look like if I were my own boss. Would I have more control over my time and personal wealth? I was never sure where to start but one day after 20 years of working on leading brands in the franchise space such as Unocal76, Quiznos, and Dunkin’ Brands, I took a leap of faith and co-founded Scooter’s Jungle with my wife in 2002. We built it into a successful event and birthday party franchise and then sold in 2023.

We hit some road bumps along the way, and I knew my passion was to help other entrepreneurs take a leap of faith and avoid the same mistakes. Having been in your shoes, I understand the wonder but also the hesitation of owning your own business, which is why I founded ProFranchise Advisor. I leveraged my founder expertise, entrepreneurial experience, and MBA education to guide clients through the entire franchise journey, from evaluation to ownership and beyond.

What do I do? I am a matchmaker.

First, I will help you determine if franchising is a good fit for your lifestyle. If you are considering a career change to “be your own boss,” let’s start with this free assessment.

https://www.zorakle.net/assessment/welcome/profranchiseadvisor

Once we’ve determined that franchise life is right for you, the next step is to help you avoid one of the biggest mistakes one could make – buying the wrong franchise.

We DON’T SELL franchises. As a Certified Franchise Consultant (CFC), I educate and coach clients through the franchise investigation and evaluation process. I represent several hundred franchise companies across most industries and not only work with “full time ” opportunities for those that want to exit the corporate world but also with “semi-passive business ownership” models for those that want to keep their job, have experience leading people, and start building additional income streams. I have helped hundreds of entrepreneurs fulfill their dream of business ownership and build wealth to create financial security.

My services are 100% FREE to my clients. I am compensated by the companies I represent for finding the right candidate like executive recruiters.

I live, eat, drink franchising. My book “Franchising Made Simple” is an easy-to-digest investment guide to choosing the best franchise for you. If you’re considering investing in yourself, don’t make the mistake of the 1000’s before you have made. This franchise investment guide will help you not only choose the best franchise model for you but share tips and strategies to limit mistakes and pitfalls.

Why am I so passionate about what I do?

I’ve been married for 38 years, have 2 sons, both married, and 1 grandkid, love to be outside, and love to travel. These opportunities allow everyone to have the time and resources they need to live their best lives and focus on what really matters in life – family, friends, fun.